From a storefront to a node on the network — in five measured steps.
No surprise invoices. No re-designs after sign-off. Every phase has a clear output, a clear deadline, and a clear hand-off.
Discovery
Week 01A 60-minute conversation. We map your customers, constraints, and what "done" actually looks like.
We come prepared. Before the call we research your industry, competitors, and existing presence. During it, we ask the questions your previous agency didn't. After it, you receive a written brief — your words, our structure.
Architecture
Week 02Information architecture, content plan and — where relevant — systems design. Written down. Signed off.
Everything we'll build is specified before a single line of code is written. For web projects: sitemap, page hierarchy, content types. For systems: data models, API contracts, service boundaries. Ambiguity is expensive; clarity is free.
Design
Weeks 03–04Two directions, one chosen. High-fidelity mocks for every breakpoint your customers actually use.
We design in the browser where possible — real typography, real spacing, real motion. You'll see two distinct directions before we commit to one. Revisions are scoped, not open-ended, so we ship rather than iterate forever.
Build
Weeks 04–06Typed, tested, and deployed behind a staging URL from day one. You watch it grow in real time.
Code is typed, linted, and reviewed. Performance targets are set at the start and measured at the end. You get access to the staging environment from day one — not a reveal at the end.
Launch & Care
OngoingHandoff, training, and a quiet maintenance retainer. We're still here in month twelve.
Launch day is not the end — it's the beginning of the relationship. We handle the deploy, monitor for errors, and train your team on the CMS or admin interface. Ongoing retainers are available for studios that want a reliable technical partner rather than a one-off vendor.
Things people ask before they start.
A standard website runs 5–7 weeks from kickoff to launch. Software systems vary widely — a focused API with clear scope can ship in 4 weeks; a larger platform typically takes 10–16 weeks. We'll give you a specific estimate after Discovery.
Yes, and we're good at it. Before starting, we spend time in the existing codebase to understand its architecture, quality, and conventions. We'll tell you honestly if something is a risk before we touch it.
Your biggest contribution is in weeks 1–2: answering questions honestly, providing content early, and making decisions without extended committee review. After that, we need feedback within 48 hours of each milestone. We keep you informed so you're never surprised.
Scope changes are possible, but we handle them deliberately. Any addition is scoped, estimated, and agreed in writing before work begins. This protects both your budget and our schedule.
We offer quiet maintenance retainers — security updates, performance monitoring, small content changes, and priority support. Most clients stay on retainer because it's cheaper than re-onboarding a new studio every time something needs fixing.
Ready to start?
Tell us about your project and we’ll confirm scope, timeline, and fit in one call.